Eggspectation

Multi location restaurant marketing and branding across the USA and Canada.

International Multi-Location Restaurant Marketing

Eggspectation partnered with Vella Crew for ongoing marketing, branding, and content production across multiple restaurant locations in the U.S. and Canada. The goal was to create stronger engagement, more consistent brand presentation, and better creative support across the channels that matter most — including social media, email, SMS, website updates, print materials, promotional campaigns, menus, review management, paid ads, billboards, and influencer support.

Website - $801,400 in Order Revenue

Website revenue in the last 12 months

Popmenu Ordering

13,780 orders

78.0% of revenue

$625,087 revenue

Google Maps

20,808 clicks

10.8% of revenue

est. $86,513 revenue

Toast Tab Ordering

5,011 clicks

5.4% of revenue

est. $43,147 revenue

Social Reach

Over the 9 months shown, Eggspectation generated 569K total reel and post views, averaging 63K monthly views. About 77% of those views came from non-followers, helping the brand reach new audiences at scale. During that same stretch, the audience grew from roughly 16K to 18K followers, with a peak month reaching 102K views.

Reels

Across the 9-month period shown here, Eggspectation content generated 569K total reel and post views, with strong momentum continuing in the most recent 3 months. Engagement increased by 56.6%, while views increased by 43.1%, showing that the content was not only reaching people, but building stronger audience response over time.

Photography

Food photography and brand-focused visual content designed to make the menu, atmosphere, and guest experience feel elevated, consistent, and worth sharing.

Emails
Menus
A-Frames
Table Tents

Merch

Branded merchandise that helped extend the guest experience beyond the restaurant and gave the brand another way to show personality, build recognition, and create community around the customer experience