Beauty – Vella Crew

Armor Beauty & 4est

Marketing for the beauty industry

Global Brand

Armor Beauty & 4EST — we’ve been there from the ground up, helping shape their identity through branding, photography, reels, website design, email marketing, and SEO.

Website - $801,400 in Order Revenue

Website revenue in the last 12 months

Online Ordering

13,780 orders

78.0% of revenue

$625,087 revenue

Google

20,808 clicks

10.8% of revenue

est. $86,513 revenue

Email Marketing

5,011 clicks

5.4% of revenue

est. $43,147 revenue

Website Design

Vella Crew designed and developed the 4EST Beauty website as a clean, elevated eCommerce experience that reflects the brand’s luxury positioning and “made for the esthetician” ethos. From moody, editorial-style visuals to intuitive product navigation and conversion-focused layouts, every detail was crafted to feel both high-end and effortless to shop. The result is a polished, mobile-first Shopify site that brings the brand to life while driving engagement and sales.

Reels

Professionally shot Reels are essential in the beauty industry because they stop the scroll, showcase real texture and results, and instantly communicate brand quality in a format the algorithm prioritizes. Clean lighting, intentional angles, and polished editing build trust fast—turning casual viewers into confident buyers while positioning your brand as credible, elevated, and worth the price point.

Branding Shoot

Product photography that sets the mood of your brand—capturing texture, tone, and detail in a way that transforms your products into an experience your audience can feel.

Product Photography

Food photography and brand-focused visual content designed to make the menu, atmosphere, and guest experience feel elevated, consistent, and worth sharing.